Microsoft Advertising (UET)

Microsoft Advertising's Universal Event Tracking (UET) tag has its own consent mode with one signal: ad_storage. Okito sets it for you; you don't need extra code.

What Okito does

1. Default: when the Okito script loads, it pushes a consent default to the UET queue (window.uetq):

   window.uetq.push('consent', 'default', { ad_storage: 'denied' });
   

   Visitors outside the regions that need consent start granted, following your Where consent is not required setting.
2. Update: when the visitor chooses, Okito pushes an update driven by the Advertisement category:

   window.uetq.push('consent', 'update', { ad_storage: 'granted' }); // or 'denied'
   

3. Returning visitors get the update from their stored choice on every page load, as soon as the Okito script runs.

Because uetq is a queue that the UET tag reads when it loads, this works whether the UET tag loads before or after Okito.

Setup

1. Keep your UET tag on the page as Microsoft provides it (in the page or through GTM).
2. Make sure your UET cookies are in the Advertisement category after a cookie scan.
3. Check it in Microsoft's UET Tag Helper browser extension: before consent the tag reports ad_storage denied; after Accept All, granted.