Where consent is not required | Okito Documentation

Compliance

What visitors see, and whether measurement starts, outside the regions that need prior consent.

Okito asks for consent first in the regions whose laws expect it: the EEA, the UK, Switzerland, Türkiye, Brazil, Canada, South Africa, Australia, Saudi Arabia, Argentina, Andorra, the Faroe Islands, South Korea, China, India and, with the GDPR template, the US. For all other visitors (for example in Japan), choose the behaviour in Banner Builder → General → Where consent is not required (e.g. Japan):

Option	Banner	Google consent mode for these visitors
Show the banner, keep measurement on (default)	Shown	Starts granted; the visitor can still reject.
No banner, keep measurement on	Not shown	Granted. Beginner plan and higher.
Show the banner, measurement off until a choice	Shown	Starts denied until the visitor chooses.

Global Privacy Control always wins: a visitor whose browser sends GPC starts denied, and scripts that need consent stay blocked until the visitor accepts them.

Why "keep measurement on" is the default

If you turn on Google's Data Transmission Controls or Global Consent Defaults for every country, Google applies them to all visitors. Okito's granted default for visitors outside the opt-in regions keeps measurement working where no banner is needed, while visitors in opt-in regions still start denied.

After changing this setting, copy the Consent Mode snippet from Install banner again (or update the GTM template setting), because the snippet contains the default.