Google consent mode and IAB TCF

The consent state is in place before your first Google tag runs

Okito shows your banner, gives Google tags a consent default before they run, and sends each visitor's choice as soon as it is made. The setup wizard turns it on for you.

Set up Google consent modeRead the documentation

Advanced consent mode and IAB TCF are included from the Standard plan. On Free and Beginner, basic consent mode applies: Google tags wait for the visitor's consent. See plans

What happens on a pageAdvanced consent mode, visitor in a region where the banner asks first
  1. 1

    Okito sets the defaultconsent default

    Before any Google tag runs.

  2. 2

    The Google tag loads

    It reads the denied state and sends only cookieless pings.

  3. 3

    The visitor chooses

    In this example, Accept All.

  4. 4

    Okito sends the updateconsent update

    Google tags adjust to the choice.

Consent state of four consent types before and after the visitor accepts
Consent typeDefaultAfter Accept All
ad_storagedeniedgranted
ad_user_datadeniedgranted
ad_personalizationdeniedgranted
analytics_storagedeniedgranted

What Okito handles for your Google tags

Okito sets the consent mode default and update commands for you. Consent mode itself does not show a banner, so Okito provides that too.

  • Advanced by default, basic one setting away

    Advanced: tags load with the denied default and adjust to the choice. Basic: tags stay blocked until the visitor consents.

    Advanced needs the Standard plan or higherBasic and advanced consent mode

  • Defaults by region

    Regions where your banner asks first start denied. Other visitors start granted by default; you can change that and, from the Beginner plan, hide the banner there. With the snippet, the WordPress plugin and the Shopify app, a visitor whose browser sends Global Privacy Control starts denied; with the GTM template, the Okito script sends a denied update when it loads.

    Where consent is not required

  • Returning visitors

    A stored choice from the opt-in banner is applied right after the default, before any Google tag, with the consent mode snippet, the WordPress plugin and the Shopify app.

    Consent mode settings reference

  • IAB TCF v2.4

    Okito is an IAB Europe registered CMP, ID 508. You can also let Google tags read ad consent from the TC string with enableAdvertiserConsentMode.

    IAB TCF needs the Standard plan or higherIAB TCF and Google

  • A banner text for consent mode

    The template states the purpose, links to business.safety.google/privacy and keeps Accept All. Apply it with one click in Banner Builder or the Shopify app.

    Google Consent Mode banner template

Install it the way your site is built

Okito's Google developer ID, dZGJiMm, is set in every option.

  • Consent mode snippet

    Paste the snippet and the Okito script at the top of <head>, above your Google tags.

    Load order

  • Google Tag Manager

    Add the Okito CMP community template on the Consent Initialization trigger.

    Google Tag Manager guide

  • WordPress plugin

    Prints the defaults first and connects Okito to the WP Consent API.

    WordPress guide

  • Shopify app

    The app embed adds the defaults, and choices reach Shopify's Customer Privacy API.

    Shopify guide

Four steps to a green check

  1. 1

    Create your account or sign in

    New customers add their details and choose a plan, then land in the wizard.

  2. 2

    Run the setup wizard

    Keep “Enable Google Consent Mode” selected and choose advanced or basic. The banner template is applied for you.

  3. 3

    Install the banner

    Use the snippet, the GTM template, the WordPress plugin or the Shopify app.

  4. 4

    Check the result

    Open your site with ?okito_debug=1 and look for the green box.

Advanced consent mode and IAB TCF are included from the Standard plan. On Free and Beginner, basic consent mode applies: Google tags wait for the visitor's consent.

Continue to setup

See whether the order is right

Add this to the address of any page of your site. A box at the bottom left shows the result.

?okito_debug=1

  • When a tag runs too early, the box names it. First check whether it is served through Google tag gateway, then follow the matching steps.
  • Every cookie scan also checks the pages it opens. A scan you start or a scheduled scan notifies you in the app and by email when it finds gaps.

Debug modeGoogle tag gatewayConsent mode check

Okito debug

Green: nothing to do

The Consent Mode default was set before any Google tag.

Okito debug

Yellow: a Google tag ran first

Google Tag Manager ran before the Consent Mode default. Check Google tag gateway first; otherwise move the Okito snippet and script above it in the page head.

Documentation

How to implement a banner for Google consent modeWhat the banner needs to contain, how to apply the template and what to keep when you edit the text.The purpose of the data collectionA link to how Google uses informationAn Accept All optionGoogle Consent Mode banner template

Turn on Google consent mode in the setup wizard

“Enable Google Consent Mode” is selected by default on a new website. If your website is already set up, you go to its next step instead; its Google settings are in Banner Builder, under General.

Continue to setup