What is cookie consent?

Cookie consent is the process of asking users for permission before a website stores or accesses certain cookies and similar technologies on their device.

Under EU privacy rules, consent is generally required before using non-essential cookies. The GDPR sets the standard for valid consent, while ePrivacy rules govern when websites can store or access information on a user’s device. Cookies that are strictly necessary to provide a service requested by the user may be exempt from consent requirements.

Websites commonly use a cookie banner to present these choices when a visitor first arrives. Users should be told why cookies are used, given a genuine choice, and be able to change or withdraw their decision later.

A consent management platform (CMP) can help websites collect, record, and manage these preferences across different cookie categories.