What are analytics cookies?

Analytics cookies help website owners understand how visitors use a site, such as which pages they visit, how long they stay, or how they move between pages.

They may be used for:

• Traffic measurement

• Page and feature performance

• User journey analysis

• Conversion measurement

• Website improvement

Not every analytics implementation has the same privacy impact. First-party analytics used only for aggregated audience measurement can differ significantly from analytics combined with profiling, advertising, or cross-site tracking.