How to explain cookie consent to website users?

Cookie consent should be explained in clear, plain language that tells users what technologies are being used, why they are used, and what choices they have.

The first layer of the banner should briefly explain purposes such as analytics, advertising, or personalization and provide the relevant consent choices. More detailed information about cookies, providers, purposes, and storage periods can be provided through a Cookie Policy or preference center.

Avoid vague statements such as “we use cookies to improve your experience” when the website also uses advertising or behavioural tracking. Users should understand what they are actually agreeing to