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Regulations
What is the Digital Markets Act?
The Digital Markets Act, or DMA, is an EU regulation designed to make digital markets fairer and easier for other businesses to compete in. It imposes specific obligations on designated gatekeepers that control important digital platforms.
Three dates explain its initial rollout:
Date | Milestone |
|---|---|
1 November 2022 | The DMA entered into force. |
2 May 2023 | Most provisions became applicable. |
7 March 2024 | The first designated gatekeepers reached their principal compliance deadline. |
Its requirements address practices such as favouring a gatekeeper’s own services, restricting business users and combining personal data across services without the required user choice and consent.
The European Commission’s DMA overview explains the law’s purpose and implementation.
For website owners, its effects may appear through changes to advertising platforms, data access and Google Consent Mode v2 requirements.
The DMA and the Digital Services Act have different purposes. The DMA focuses on gatekeeper conduct and market competition; the DSA addresses intermediary-service responsibilities, transparency and online safety. Neither replaces the GDPR.