What Does a Cookie Banner Have to Include?

The first screen should identify the website operator, explain the purposes of the cookies or trackers, and make acceptance, rejection and further settings easy to find.

The preference panel can then provide the detail: separate controls for different purposes, relevant providers, cookie durations and explanations of how the technologies are used. Consent-dependent options should initially be off.

Link to your cookie policy and relevant privacy information, and explain where visitors can change or withdraw consent. Detailed information must be accessible before they decide.

The requirement to disclose cookie duration and third-party access was confirmed in the CJEU’s Planet49 judgment.