How Can a Consent Management Platform Help?

A consent management platform helps collect, store and apply visitors’ privacy choices. Depending on its features and configuration, it can:

• Display a banner and detailed preference controls.

• Prevent consent-dependent trackers from operating before permission.

• Record consent and communicate choices to connected services.

• Let visitors withdraw consent and update their preferences.

• Manage different languages and regional settings.

A CMP can also communicate choices through Google Consent Mode, which adjusts the behaviour of supported Google tags. Consent Mode itself does not collect consent.

The website operator remains responsible for selecting the correct settings and checking that the implementation works.