CCPA and CPRA
What Solutions Support CPRA Regulations?
Businesses can use a combination of privacy and data management solutions to support compliance with the California Privacy Rights Act (CPRA). The CPRA amended the CCPA and expanded consumer rights, including the right to correct inaccurate information and the right to limit certain uses of sensitive personal information.
Common solutions include:
Consent management platforms (CMPs): Collect privacy choices, store consent records, and control certain cookies or tracking technologies based on user preferences.
Do Not Sell or Share mechanisms: Let consumers opt out of the sale or sharing of their personal information.
Global Privacy Control (GPC) support: Recognizes qualifying opt-out preference signals and helps businesses honor those choices. The California Attorney General explains how Global Privacy Control works.
Sensitive personal information controls: Provide a way for consumers to exercise the right to limit the use and disclosure of sensitive personal information when applicable.
Data mapping tools: Identify personal information collected through websites, apps, cookies, tracking technologies, and third-party services.
Consumer request tools: Manage access, deletion, correction, opt-out, and limitation requests.
Privacy policy management: Keeps privacy notices aligned with current data collection and sharing practices.
Risk assessment and cybersecurity tools: Support applicable privacy risk and security requirements.
A consent management platform can support important parts of CCPA and CPRA compliance, especially website tracking, consent records, and opt-out workflows. However, no single solution makes a business fully compliant on its own.
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