Does CCPA require cookie consent?

The CCPA generally does not require prior consent for cookies. Instead, it follows a notice-and-opt-out model. Businesses must inform consumers about how cookies and similar technologies collect and use personal information.

If cookies are used to sell or share personal information, including for cross-context behavioural advertising, businesses must provide consumers with a clear way to opt out. Unlike the GDPR, the CCPA does not generally require prior consent before non-essential cookies are placed.