Achieve full Google Consent Mode v2 compliance with our Google-certified CMP and safeguard your advertising performance in Europe and the UK under evolving privacy standards.
Our application process for Google Consent Mode V2 is currently underway.
Our Google Consent Mode v2 certification applications are currently in progress.
Okito enables you to implement Google Consent Mode v2 requirements without technical complexity. With its Google-certified CMP infrastructure, Okito transmits consent signals correctly for Europe and the United Kingdom, helping ensure your advertising and analytics systems continue to operate without disruption.
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Sign up and scanGoogle Consent Mode is a framework introduced by Google in 2020 that adjusts how Google tags behave based on user consent choices. When a visitor accepts or rejects cookies, Google Ads and Google Analytics tags modify their data collection behavior accordingly.
Instead of fully blocking tags, Consent Mode enables modeled measurement and conditional data processing, helping websites align advertising and analytics operations with GDPR and other regional privacy regulations.
Google Consent Mode v2, introduced in 2023, expands the original framework by adding two additional consent signals: ad_user_data and ad_personalization. These signals explicitly control whether user data can be used for advertising purposes and personalized remarketing.
Google announced that advertisers targeting users in the European Economic Area (EEA) and the UK must implement these new parameters to continue running personalized advertising campaigns
To enable Google Consent Mode v2, you must implement a Google-certified CMP, configure the required consent categories, and ensure that updated consent parameters are sent before any Google tag loads.
This is typically done via Google Tag Manager or direct script integration. Proper implementation requires that consent signals (ad_storage, analytics_storage, ad_user_data, and ad_personalization) are dynamically updated according to user preferences.
Google Consent Mode v2 is not a regulation under GDPR itself; however, it became a platform requirement enforced by Google starting January 16, 2024. Advertisers serving personalized ads in the EEA and UK must use a compliant consent solution capable of transmitting the new v2 parameters.
Failure to implement Consent Mode v2 may result in restricted remarketing, limited conversion tracking, or reduced ad personalization capabilities within Google Ads.
You can verify your Consent Mode v2 status using Google Tag Assistant, browser developer tools (Network and Data Layer inspection), or Google Ads diagnostics.
A correct setup should show the required consent parameters (ad_storage, analytics_storage, ad_user_data, ad_personalization) being transmitted before Google tags execute. Any missing or delayed signal may indicate a configuration issue.
To get support for Google Consent Mode v2 (GCM v2) implementation, you should work with a Google-certified CMP provider that offers technical guidance and integration assistance. With Okito, you receive step-by-step onboarding, Google Tag Manager setup support, and advanced configuration options to ensure consent signals are correctly transmitted to Google Ads and Google Analytics in compliance with EU regulations.
Yes, Okito is a Google-certified Consent Management Platform (CMP). This certification confirms that Okito meets Google’s technical requirements for sending valid consent signals under Google Consent Mode v2. Using a certified CMP helps publishers maintain personalized advertising and measurement capabilities in the EEA and UK.
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